Parkbeat

Data-driven insights for parks and open space managers

Parkbeat harnesses big data to generate actionable insights, dynamic visualizations, and predictive analytics on visitation and economic benefits associated with recreational lands.

Parks and Open Space: Our Recreation Infrastructure

Government agencies and land trusts manage hundreds of millions of acres of public lands for recreational use, ranging from urban parks to national forests. These spaces are community assets that foster recreation, physical and mental health, social equity, and provide ecosystem services like water supply and air quality. Moreover, visitors to recreational lands contribute to the local economy through spending at shops, restaurants, hotels, and other establishments.

Parks and Open Space: Our Recreation Infrastructure

Government agencies and land trusts manage hundreds of millions of acres of public lands for recreational use, ranging from urban parks to national forests. These spaces are community assets that foster recreation, physical and mental health, social equity, and provide ecosystem services like water supply and air quality. Moreover, visitors to recreational lands contribute to the local economy through spending at shops, restaurants, hotels, and other establishments.

Challenges for Parks and Open Space Managers

However, parks and open space managers face challenges when it comes to quantifying and understanding recreational use of their lands and their associated economic impact. Existing visitation data is infrequently updated and usually presented in a static format. With the advent of big data, advanced analytics, and modern technology, park managers deserve a more sophisticated toolkit.

Parkbeat: Data-Driven Insights to Support Decision Making

Parkbeat addresses this need, offering parks and open space managers a near-real-time understanding of visitation and usage associated with their lands, alongside insights into public health benefits and economic impact. By integrating anonymized mobile location data, cutting-edge geospatial algorithms, and comprehensive visualization tools, Parkbeat provides dynamic, on-demand data and visualizations. The platform enables managers to allocate limited resources effectively, maximizing the recreational, environmental, and equity outcomes of their investments.

Features

Visitation Data

Obtain detailed visitation estimates from various perspectives, such as by park unit and time period.

Economic Impact

Analyze and communicate the economic impact associated with your recreational lands.

Nonmarket Benefits

Quantify and communicate the value of nonmarket and public health benefits supported by your lands.

Predictive analytics

Project future visitation with the assistance of integrated machine learning algorithms.

Report generation

Summarize and share data and insights with colleagues and stakeholders.

Insights Generation

Uncover insights related to visitation trends, visitor origins, demographics, and park usage.

Visitation Data

Obtain detailed visitation estimates from various perspectives, such as by park unit and time period.

Economic Impact

Analyze and communicate the economic impact associated with your recreational lands.

Insights Generation

Uncover insights related to visitation trends, visitor origins, demographics, and park usage.

Predictive analytics

Project future visitation with the assistance of integrated machine learning algorithms.

Report generation

Summarize and share data and insights with colleagues and stakeholders.

Intuitive user interface

Master the Parkbeat platform's navigation and features within minutes.

Want to learn more?

Contact us to learn more or request a demo.